ESPN News: Under fire, Bonds eyes history

Update: Gatorade to Sponsor New Barry Bonds Urinalysis Commercial

San Francisco—Gatorade unveiled a new ad campaign today, listing Barry Bonds as Gatorade’s newest spokesman. Advertising firm Ogilvy & Mather will produce the commercials, which feature Bonds filling a bladder— worn under Bonds’ arm as he gives a urine sample— with Gatorade. Under analysis, the Gatorade “sample” will glow, displaying the Gatorade lightning logo even as the urinalysis device begins to sweat the bright plasma associated with other Gatorade commercials. Viewers will then see Bonds swing at the plate, connecting bat with ball as an announcer remarks on a clean hit. The commercial closes with the “Gatorade—Is it in you?” tagline. Ogilvy & Mather representatives did not comment on rumored production of a new “Gatorade Clean” beverage.

- posted by JB @ 3:20 PM